Discovering the Soul of Morocco
Inspired in Morocco: A Journey of Color, Craft, and Connection
A trip to Morocco has been a long-held dream of mine to fully explore. Marrakech, in particular, is known for its artisan area rugs, handmade zellige tiles, ceramics, textiles, and fashion. The culture is richly influenced by centuries of exchange — Arabic, French, Dutch, and the mountain communities whose craftsmanship defines so much of its character. In the 1960s and 1970s, Morocco attracted artists and iconic rock ’n’ roll musicians seeking creative inspiration — including The Rolling Stones, Led Zeppelin, Fleetwood Mac, Jim Morrison, and The Beatles.
The colors of Morocco are earthy and natural, yet incredibly vibrant. The scents are warm and sultry — incense, spices, and food aromas that linger in the air. There’s an undeniable sense of welcome that feels completely intoxicating.
We stayed in traditional riads — stunning, historic homes converted into five-star boutique hotels. Each one featured lush gardens and courtyards with plants, fountains, and pools of water — natural elements that awaken every sense. Mornings began with breakfast in the courtyard, enjoying croissants, fresh berries, eggs, and cheese before exploring the winding streets with our small private group of artists and designers.
Everywhere you look, Morocco’s beauty is richly layered — intricate hand carvings, colorful art, and exquisite textiles. Patterns and textures abound, and the soft sound of fountains alongside greenery creates a feeling of calm and connection to nature.
We traveled through Berber villages in the Atlas Mountains, artist cooperatives, and desert colonies. Watching the artisans work was a privilege — each craft told a deeply personal story of heritage and culture. It was an honor and a joy to witness their artistry firsthand.
Design in Morocco carries intention and soul. You can feel the artisan’s heart in every handmade piece. One of the most meaningful traditions is sharing tea — with a souk owner, a cooking instructor, or a spice vendor. Even if you don’t drink, it’s polite to let them prepare it and offer a small treat. It’s a gesture of hospitality and connection. Of course, I brought home a Moroccan tea set of my own — ornate and beautiful — and plan to integrate this ritual into my own life, whether welcoming guests at home, in the showroom, or during offsite meetings.
There were countless memorable moments — from the magnificent mosque in Casablanca with its intricate carvings, zellige tiles, filigree walls, and Venetian handblown chandeliers, to the jewelry cooperatives that revealed the symbolism behind ancient handmade designs. Each encounter left a lasting impression.
Traveling the world is the lifeblood of my creativity and design work. The colors, scents, architecture, furnishings, and rhythm of daily life fill my creative soul. Learning how things are made — from natural dyes used in rugs and fabrics to the centuries-old process of crafting zellige tiles — reminds me why I value imperfection. There’s so much character and emotion in materials made by hand.
I returned home feeling deeply inspired and reconnected — with creativity, with craftsmanship, and with the global community of makers who infuse meaning into everything they create.
Every journey shapes how I design — with heart, purpose, and a touch of wonder.
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